Shouty chef Gordon Ramsay continues to rapidly expand his empire of restaurants. Not only is he opening new locations of his Bread Street Kitchen concept in Asia, the chef announced via Twitter today that he is opening a third location of his Maze Grill concept in London. The website notes that the 55-seat restaurant — called Maze Grill Chelsea — is "inspired by the grill rooms of Manhattan." The two-floor concept will offer "casual and informal all-day dining" and will serve a menu of steaks, fish and poultry dishes, as well as an "extensive selection" of sushi and sashimi. There are no details regarding an opening date just yet, except for that the restaurant is set to "open shortly."
Ramsay recently threw open the doors to another Maze Grill outpost in London. In February, the chef announced that he would open Maze Grill Park Walk in the space that once housed the Michelin-starred restaurant Aubergine. The restaurant garnered Ramsay international attention when he helped open the dining room in 1993. Ramsay purchased the Aubergine space for nearly $2 million USD last year.
Expanding the Maze Grill concept hasn't always worked out so positively for Ramsay. He opened a location of Maze and Maze Grill within the Crown Casino in Melbourne, Australia but had to shutter them both in 2011 when they were hemorrhaging money. It was rumored that at one point the restaurants were losing nearly $18,000 a week and that they owed Australian suppliers nearly $4.9 million.Eater Video: Gordon Ramsey's shaky empire, explained