Late yesterday Twitter announced the creation of a new stream called Twitter Food. The official account promises, "[a]ll the best of food and restaurant culture on Twitter, from the chef's table to your own kitchen." Since last night, the account has gathered just over 7,000 followers.
So should you follow it? So far, the stream is a collection of re-tweets from Mario Batali, Martha Stewart, and Chow.com. Still in its infancy, it's unclear whether Twitter Food will become a one-stop account for food lovers or if it is simply another space for Twitter to sell sponsored tweets.
As TechCrunch notes, Twitter's growth has slowed over the past several years. Channels curated by interest — like Twitter Sports, which has nearly 6 million followers and Twitter Music, which has over 7 million followers — could attract new users. Because Twitter is by and large a text-based social media site, it may be struggling to compete with Facebook-owned Instagram, which has #foodporn on lock.
Twitter Food already has several partnerships in place, including one with Mario Batali. The other, according to Twitter's official blog, is with the James Beard Awards. For several years, the James Beard Foundation has announced its nominees and winners on Twitter, live. Twitter is perhaps acknowledging that loyalty by sponsoring additional, related content during the James Beard Restaurant and Chef Awards on May 4, including "behind-the-scenes GIFs from the Twitter Mirror featuring your favorite celebrity chefs and food personalities as they share scenes from backstage during the food industry's biggest night."