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Meet the Butcher That's Filling a Growing Spanish Need in Rural North Carolina

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Eater partners with the SFA on a docu-series.

This year, Eater is teaming up with James Beard award-winning Southern Foodways Alliance to spotlight their documentary work, premiering a short film every other week. This next piece focuses on Tolo Martinez, a butcher behind the counter at Cliff’s Meat Market in Carrboro, North Carolina who joined the store when customers began asking for cuts in Spanish. Notes the SFA, "For nearly 18 years Tolo Martinez has worked behind Cliff’s counter, learning "country" English and giving college professors, blue-collar workers and long-time patrons exactly what they want—and always with a smile." Check it out.