Who knew that shrimp-and-avocado burritos and Taco Rice could induce insane, feet-numbing lines? The stunt food sorcerers over at Taco Bell did. The chain opened their first Japan location today in the Shibuya neighborhood of Tokyo and people went nuts. The restaurant opened at 10 a.m., but people were lined up well before then.
A California native who now works as an English teacher in Japan tells the Japan Times that he arrived at 7:30 a.m. so that he could receive a free t-shirt and taco as one of the first 100 customers. Reuters writes that some people "camped overnight" to be one of the first to eat at the stores. Lines quickly reached into the hundreds and stretched out of the store and around the block.
Japan appears to be going crazy for popular American brands opening that open within the country. When cult-loved coffee shop Blue Bottle open in Tokyo in February, avid coffee drinks waited in three hour lines to get into the shop. So if coffee and pseudo-Mexican food can induce such lunatic lines and wait times, Japanese Cronut fans may want to start camping out now for the opening of pastry chef Dominique Ansel's Tokyo outpost. Check out tweets and images from the Taco Bell line below:
無事ライブ終わりました まだ大行列です pic.twitter.com/tBOXWHgiDi— YALLA FAMILY (@YALLAFAMILY) April 21, 2015