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Kraft Mac & Cheese's Neon Orange Color Will Soon Come From Natural Ingredients

The ultimate comfort food will also be free of artificial preservatives.

Kevork Djansezian/Getty Images

Kraft has announced that its iconic Macaroni & Cheese — the one with the unnaturally orange cheese powder — will no longer contain artificial preservatives and synthetic colors. WFAA writes that starting in January, the colors used to dye the pasta will "come from natural sources" such as paprika and turmeric, instead of chemicals. The company insists the taste will remain the same, however. The news comes just a month after Kraft had to recall 242,000 boxes of the product after the company realized that some of the boxes may contain small pieces of metal.

A growing number of large food companies are making the switch over to more natural ingredients. McDonald's announced in March that it will stop using chicken and milk treated with human antibiotics. Carl's Jr. recently added an all-natural burger to its menu featuring beef from grass-fed, free-range cattle, and Dunkin Donuts is looking into using cage-free eggs.