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Indiana Pizza Parlor Trolled by Brilliant Yelpers

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The backlash was swift.

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Hours after news broke about Memories Pizza, the first business in Indiana to publicly support the state's controversial new "religious freedom" law, Yelpers took matters into their own hands. The small business now has a one-star rating after nearly 500 reviewers have flooded the site to post hilariously awful fake reviews. Here is a selection from the backlash: