Cult-loved California-based burger chain In-N-Out quietly held a pop-up in Hong Kong yesterday and still managed to sell out in under three hours. According to the Standard HK, the chain — which has a history of inducing tears of joy — opened its doors at 11 a.m. in the Causeway Bay neighborhood.
South China Morning Post writes that unlike previous pop-ups the burger restaurant has held in Hong Kong, this was only briefly advertised on social media, not announced days before. Regardless, eager fans lined up to snag one of the 250 burgers, which sold out by 1:45 p.m. Pop-up attendees had a choice between a basic hamburger, a cheeseburger, and a double meat burger, all of which were available "animal style" — with pickles, extra sauce, onions, and mustard. However, instead of fries the burgers came with soda and chips.
While the most recent Hong Kong pop-up sold out relatively quickly, it's nothing compared to the pop-up In-N-Out held in Singapore in 2012 which sold out in five minutes flat. In-N-Out has also had success with pop-ups in Sydney — where it ran out of burgers in an hour — as well as in Tokyo, Shanghai, and London.
Not only did I get a burger .. I also got a keychain and a sticker ... Lmao I love you Hong Kong in and out pop up store staff!!!!!! I'm a happy person waiting for my burger now who is going to be even more grateful and not think I'm unlucky again!! #innouthk #inandouthk #inandoutpopupstore #inandout #innout #food #foodporn #burger #doubledoubleburger #animalsauce #animalstyle #hongkong
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