Domino's wants customers to be able to order pizza from literally every device in existence. First, they introduced online ordering and apps for smartphones and tablets. Next, they made it possible for those with Pebble or Android smartwatches to order pizzas from their wrists. It's even possible to place a Domino's order from a car if you own a Ford. Now, according to a press release, the chain is making it possible for customers to order pizza using their TVs.
Domino's knows that people are sometimes too lazy to get up off the couch to get their phone to place an order.
Domino's recently launched its first ordering app for televisions. Made specifically for Samsung Smart TVs, it allows users to order with a few clicks of a remote. To have a pie delivered, customers must have a Domino's Pizza Profile "with a saved recent order" and a television from 2013 or later.
Dennis Maloney, a multi-media marketing manager for the chain, tells Forbes, "The great thing about this is we're making it as easy as possible for people to keep enjoying whatever experience they're experiencing, while still ordering pizza." Translation: We know that people are sometimes too lazy to get up off the couch to get their phone to place an order.
Domino's launched the app just in time for the NCAA championship tournament, which is one of the busiest times of the year for the chain. in 2014, Domino's sold 1.7 million pizzas during the Final Four and Championship games combined.