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Is McDonald's Testing All-Day Breakfast?

Hashbrowns for dinner! "They simply don't have the room for all of our menu options at one time

lricharz

If your dream dinner is an Egg McMuffin and a side of hash browns, you're in luck. According to CNBC, McDonald's is planning to test offering breakfast all-day. Industry sources tell research firm Janney Capital Markets that the chain plans to run the test in one unspecified U.S. market "within the month or two." Currently, McDonald's locations stop serving breakfast at 10:30 a.m. on weekdays and 11 a.m. on weekends.

"They simply don't have the room for all of our menu options at one time."

Analysts for Janney think the test will be successful: "We believe customers generally want to see McDonald's offer breakfast items all day." However, McDonald's notes on its website that serving breakfast all-day can create some operational issues, namely that each restaurant is working with a limited amount of grill space: "They simply don't have the room for all of our menu options at one time — especially considering we use our grill to prepare many items on our breakfast menu."

If the McDonald's does manage to figure out logistics, it could be a huge financial win for the struggling chain. Not only would it bring in additional income, but it would give McDonald's an advantage over competitor and breakfast-menu arch enemy Taco Bell, which does not serve breakfast all-day. McDonald's has been batting around the idea of serving breakfast throughout the day since at least 2013. So cross your finger's McGriddles lovers and pray hard to the hotcake gods, that this time it turns out be a reality.

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