This summer, a month-long (RED) campaign will bring members of the food world together in an attempt to raise money for the fight against AIDS. Restaurants, food trucks, and bars will create special dishes, drinks, and tasting menus. They'll be on offer during month of June, and profits will be donated to the non-profit.
An ambassador to the cause, Mario Batali says, "Anyone who has ever worked in a kitchen knows that the sum of our efforts always far exceeds what any one of us can do individually. That's what EAT (RED) DRINK (RED) SAVE LIVES is all about — ringing the culinary world to the table to eighty-six AIDS."
Effective immediately, anybody can play a role in the campaign. Simply ask food and drink venues in your town to sign up to participate alongside the likes of Batali himself, Paul Qui, April Bloomfield, Dominque Ansel, Vinny Dotolo, and more chefs and restaurateurs. To nominate a restaurant, head right this way, and read a little more about what (RED) does here:
Today, it costs as little as 40 cents for two pills that, when taken daily, can prevent an HIV+ mom from passing the virus to her unborn baby. Still, 650 babies are needlessly born with HIV every day, simply because their moms didn't have access to this lifesaving medication. EAT (RED) DRINK (RED) SAVE LIVES is a month-long campaign designed to turn up the heat on this issue and get everyone involved. All aspects of the culinary world — from Michelin-starred restaurants to food trucks, bars and everything in between — come together to create (RED) dishes, drinks and tasting menus that raise lots of dough for an AIDS FREE GENERATION.