The plasticky, processed American "cheese" that typically plays a starring role in burgers and grilled cheese sandwiches is generally considered junk food, but perhaps no longer — if you take the advice of dietitians, anyway. The New York Times reports that Kraft singles, of all the things, "are the first product to earn a nutrition seal from the Academy of Nutrition and Dietetics, the trade group representing 75,000 registered dietitians and other nutrition professionals."
Both the regular and 2 percent milk versions of the "pasteurized prepared cheese product" will now display a "Kids Eat Right" logo bearing the academy's name.
"I am really shocked that this would be the first thing that the academy would choose to endorse," a kids' nutrition advocate and blogger tells the Times. A rep for the academy insists that the presence of the "Kids Eat Right" label on Kraft Singles does not constitute an endorsement, but rather "identifies the brand as a proud supporter of Kids Eat Right" — which seems awfully misleading.
If Kraft throws enough money at the group, perhaps they can also snag one of those fancy nutrition labels for Capri Suns, Cool Whip, bottled Taco Bell sauces, or any of the many other nutritionally questionable products the food giant manufactures.