Carl's Jr. racy "slutburger" commercials just aren't doing it anymore for the American public. According to Ad Age, copy testing firm Ameritest says people are tired of the chain's advertisements featuring scantily clad women suggestively eating burgers, especially their latest one. The ad — which premiered during the Super Bowl — shows model Charlotte McKinney "walking, seemingly naked, through a farm market, before it's revealed that she is wearing a bikini and has a hankering for a really large All-Natural Burger, which she stuffs seductively in her mouth."
32 percent of viewers even "felt worse" about the chain after watching the commercial.
When Ameritest showed the commercial to its panel of consumers they found that only 27 percent of them planned to visit a Carl's Jr. in the next month after seeing the ad. That's much lower than the average: Typically, 43 percent of consumers say that they will visit a restaurant after seeing its ad. Furthermore, 52 percent of the viewers found the commercial "offensive" and 51 percent found it "irritating and annoying." 32 percent of viewers even "felt worse" about the chain after watching the commercial.
Over the years, Carl's Jr. and Hardee's have roped a number of famous models and celebrities into filming a "slutburger" commercial including Paris Hilton, Audrina Patridge, Padma Lakshmi, and Kim Kardashian. Watch the commercial below: