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Netflix debuted the third season of its fiendishly adored series House of Cards on Friday, and it seems like the majority of America is camped out in front of their TVs this weekend binge-watching and furiously tweeting about Frank Underwood's latest power plays. (The Verge even live-blogged the entire season.) Naturally, restaurant brands are attempting to capitalize on the show's popularity as part of the ongoing quest to remain relevant and cater to those damn millennials:
What’s better than Frank Underwood and steak? Frank Underwood and 15% off that steak. #HouseofCardsSeason3 https://t.co/6vlJquRVHy
— Outback Steakhouse (@Outback) February 27, 2015
Where is everyone…? Thanks, #HouseOfCards. pic.twitter.com/avpz1wSYat
— Arby's (@Arbys) February 27, 2015
For power or #Chilis? MT @HouseofCards We're feeling hungry today. pic.twitter.com/PLwXAXiz8r
— Chili's Grill & Bar (@Chilis) February 27, 2015
Ready to spend the weekend watching #HouseOfCards? Get a sneak peak on http://t.co/ERBRJHD8kD. http://t.co/l118Q6CNtN pic.twitter.com/exL9lvXnrL
— Quiznos (@Quiznos) February 27, 2015
For those not into chains, celebrity chef Nigella Lawson even has some recipe suggestions:
Hummus with Seared Lamb & Toasted Pinenuts is #recipeoftheday and ideally suited to w/e in front of @houseofcards http://t.co/sV7NYRqPnP
— Nigella Lawson (@Nigella_Lawson) February 28, 2015
Realistically, though, true House of Cards obsessives probably won't be doing any actual cooking (or bathing, for that matter) until they've made it through all 13 episodes.
