Food Network is launching yet another competition series, this time centered around "aspiring culinary entrepreneurs." According to a press release, the show offers contestants a chance to earn "cold hard cash from a rotating panel of four investors" who are looking for a lucrative idea. The entrepreneurs will have to pitch their idea to a room filled with consumers to "win their approval." The investors will watch on before doling out advice and cash. In theory, contestants will have a chance to "walk out with a fortune," hence the show's super clever name Food Fortunes.
The panel of investors includes Robert Earl, the founder and CEO of Planet Hollywood; meat purveyor Pat LaFrieda; Restaurant Stakeout host Willie Degel; Sonia Kapadia, the CEO of Taste Savant; and others. The eight episode season premieres Monday, March 9.
If this sounds awfully familiar, it's because it is very similar in concept to restaurateur Joe Bastianich's CNBC show Restaurant Startup. The show pits Bastianich and Texas-based chef Tim Love against one another as they "vie to invest their own money" in food concepts they believe could be successful. Restaurant Startup was recently renewed for a second season.