Today, KFC unveiled a completely novel concept that could impact coffee consumers and chicken bucket enthusiasts everywhere: Edible coffee cups. Metro UK released the news this morning, noting that the cups — which are called Scoffee cups — are made out of cookies shaped like cups that have been "wrapped in sugar paper and lined with a layer of glorious white chocolate." The outer edible wrapper is branded with KFC's logo, making it look like a regular coffee cup from the outside.
KFC partnered with food scientists at The Robin Collective in the UK to develop the cups. The sugar paper wrapper insulates the cookie part of the cup, which is designed to soften while consumers drink the warm beverage inside. The designers even infused the cups with different scents, "known to improve your mood." The cups have not yet been released in the UK, but sources suggest they could be in stores by summer.
Edible fried chicken buckets that smell like sunshine would be amazing.
A spokesperson for The Robin Collective told the Telegraph: "Not only do the edible cups taste amazing, but they smell delicious too. We've infused different cups with a variety of ambient aromas including Coconut Sun Cream, Freshly Cut Grass and Wild Flowers." The Robin Collective said that these scents were meant to evoke "positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile."
The edible coffee cup concept is not new, but KFC is the first chain restaurant to develop and manufacture an edible cup. Eater has reached out to KFC U.S. to determine whether or not these coffee cups will land in the U.S., and — more importantly — if they can be, ahm, supersized. Because edible fried chicken buckets that smell like sunshine would be amazing.
Eater Video: Edible Coffee Cups