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Denny's Expands its Millenial-Focused Spin-Off The Den

The fast-casual concept is a large "growth opportunity" for Denny's.

The Den Denny's fast-casual spin-off for hip millennials — may soon be coming to a town near you. According to Nation's Restaurant News, the chain has plans to expand the concept: Denny's CEO John Miller noted on an earnings call that The Den is a large "growth opportunity" for Denny's. The Den was originally designed for college campuses and there are currently locations at seven colleges. However, earlier this year, a franchisee opened the first off-campus location in San Diego and there's a chance for more in the near future. NRN writes that for now, the concept has four more locations in the works.

The restaurant is also known for having a "cave man chic meets counter service" design — whatever that means.

While The Den's menu offers a few items that are similar to Denny's (including Grand Slam breakfast combos). It also offers "hand smashed burgers," — with patty options like veggie, turkey, or beef — burritos, salads, and pretzel bites. NRN writes that the concept is serves a menu "liberated from daypart oppression," which is their way of saying they serve breakfast all day. The restaurant is also known for having a "cave man chic meets counter service" design — whatever that means.

Besides The Den, Denny's also has a more upscale concept. The chain opened its very first location in Manhattan last year and it's unlike any other: Its swanky interior has mood lighting, a full bar serving craft cocktails, and a menu featuring this $300 Grand Cru Slam that comes complete with a bottle of Dom Perignon and a "bartender high-five."

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