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Starbucks Integrates Apple Pay Into Its Mobile App, Kind Of

It's now possible to reload a Starbucks Card with Apple Pay.


Starbucks has been one of a handful of large companies that shunned Apple's new mobile payment technology Apple Pay since it launched in October. But that's all about to change — kind of. According to Mashable, the coffee giant released an update yesterday for its iOS app, which means customers now have the option of reloading their Starbucks Cards (which are linked to the app) using Apple Pay.

There still is no option to pay for a Starbucks coffee with Apple Pay directly.

Customers that are not app users are out of luck, however: There still is no option to pay for that Flat White with Apple Pay directly if a customer swings by a store. MacRumors writes that this is because currently, Starbucks locations are "not outfitted with the NFC (Near Field Communication) technology that would enable Apple Pay." Besides the integration of Apple Pay, the update brought other changes to the app including access to the calorie counts of menu items.

Starbucks' mobile app is incredibly popular. A recent report revealed that over 12 million people use their phone to pay for their Starbucks order. The chain claims that in 2013, of the $1.6 billion Americans spent with their smartphone, 90 percent went to the coffee company. This number will most likely go up thanks to new features on the app like Starbucks' pay- and order-ahead system, which launched in Portland in December. Thanks to the feature, customers can place an order in advance of their visit and then pick up their drinks at a nearby location of their choice without having to wait in line.

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