What's a highbrow way to talk about meat cuts? Get Argentine chef Francis Mallmann — whose book Mallmann on Fire was released last year — to talk about the "carne de mi carne" over an operatic soundtrack, then, juxtapose it all atop extreme close-ups of meat. Here's a video by NOWNESS that achieves just that, and Mallmann plays up the sensual elements of cooking by going for a gendered metaphor: "I believe that the art of the fire and cooking meat is very fragile, tender, and feminine," Mallmann says. Go, watch the video above.
Watch Chef Francis Mallmann Discuss 'The Art of Meat'
Lots of meat close-ups, guys.
by Erin DeJesus
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