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Watch Chef Francis Mallmann Discuss 'The Art of Meat'

Lots of meat close-ups, guys.

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What's a highbrow way to talk about meat cuts? Get Argentine chef Francis Mallmann — whose book Mallmann on Fire was released last year — to talk about the "carne de mi carne" over an operatic soundtrack, then, juxtapose it all atop extreme close-ups of meat. Here's a video by NOWNESS that achieves just that, and Mallmann plays up the sensual elements of cooking by going for a gendered metaphor: "I believe that the art of the fire and cooking meat is very fragile, tender, and feminine," Mallmann says. Go, watch the video above.