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Gaze Into the Dystopian Future of a World Ruled by Bogus Food Holidays

It's like Maze Runner, but the Maze is made of press releases about National Guacamole Day.

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Everyone knows that food holidays are totally meaningless non-entities cooked up by publicists. And yet they simply will not die. In the animated conversation above, the hosts of The Eater Upsell podcast, Helen Rosner and Greg Morabito, imagine a dystopian future wherein the dining habits of the entire nation are dictated by a bogus calendar of food holidays. Everyone in this grim version of the future follows the rules, until one young hero decides to break free...

For more conversations like this plus industry gossip and interviews with chefs and restaurateurs, check out the Eater Upsell on iTunes, listen on Soundcloud, subscribe via RSS, or search your favorite podcast app. You can also get the entire archive of episodes — plus transcripts, behind-the-scenes photos, and more — right here on Eater.

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