Beloved burger chain Shake Shack is slated to hit Middle American shopping mecca the Mall of America in Summer 2016 — but it turns out the mall is already home to another burger joint bearing awfully similar branding. Do we smell a lawsuit, or is that just the aroma of freshly cooked fries?
According to Minneapolis alt-weekly City Pages, a one-off restaurant called Burger Burger has opened on the mall's third floor bearing an eerily familiar black-and-green color scheme and simple line-drawing burger logo.
In fact, when simultaneously browsing both websites, it's nearly impossible to tell which is which from the browser tabs, thanks to the remarkably similar logos:
Burger Burger specializes in burgers, fries, and shakes, though its menu is decidedly more expansive than Shake Shack's, with 15 different types of dipping sauces and burgers boasting a wider selection of ingredients like chorizo and "pepper jack mac & cheese bites."
Neither Burger Burger, Shake Shack, nor the Mall of America could immediately be reached for comment, but Burger Burger's co-owner told City Pages, "We have a completely different logo and concept than Shake Shack," claiming any similarity between the restaurant's color schemes was unintentional.
Shake Shack wouldn't be the first big chain to inspire a lookalike: At least two In-N-Out inspired burger restaurants have popped up in recent years with suspiciously similar logos, causing the California-based company to file lawsuits against both.