Iconic Irish brewer Guinness isn't winning any brownie points with one Massachusetts stout enthusiast. TMZ reports that the disgruntled consumer, Kieran O'Hara, has filed a $5 million class-action lawsuit against Guinness claiming that the company employs false advertising tactics on its beer labels.
According to Legal Newsline, the lawsuit names parent company Diageo-Guinness USA and Diageo North America as defendants and alleges that the company misleads consumers into believing that Guinness Extra Stout distributed in the United States is produced and imported from Dublin, Ireland. In reality, Guinness Extra Stout is primarily brewed and bottled in Canada, as is noted in fine print on the label. O'Hara argues that because Guinness is marketed as an Irish import, consumers pay a premium for what is actually Canadian beer and deserve compensation.
Of course, Guinness isn't exactly striving for authenticity these days. The brewer recently bucked 256 years of tradition by going vegan. Meanwhile, Diageo-Guinness competitors AB InBev and SABMiller are in the midst of a mega merger that could transform the landscape of the international beer industry. The announcement has inspired craft beer enthusiasts to file an antitrust lawsuit against the companies.
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