With Shake Shack's development plans in Japan looking solid, the company owned by hospitality genius Danny Meyer today confirmed it would open a location in Seoul, South Korea next year.
Shake Shack's expansion into South Korea wouldn't be possible without a local partner on the ground. In Seoul, that partner is SPC Group, a company that owns and operates 30 different food brands in Asia and the U.S., including Paris Baguette, a well-known chain with several locations in the U.S. The partners will open one Shack location in 2016 but have plans to open 25 total in Korea by 2025.
Shake Shack has already established itself as having a cult-like following in Tokyo, where the company is currently at work on its second location. The first drew lines on opening day. As it has for every other opening, Shake Shack is committed to using sustainable building materials in its construction and offering the same menu of Shack burgers, dogs, and fries it serves at every other location. Additionally, Shake Shack Seoul will incorporate products from local purveyors, as it does in each new town.
Shake Shack CEO Randy Garutti released a statement this morning: "We've heard from fans in South Korea for years that they'd like us to bring Shake Shack to their hometown, and we're absolutely delighted to do so in the dynamic capital of Seoul. We consider it the highest privilege to partner with SPC Group, a revered operator whose admirable community commitment pairs strongly with our mission to Stand For Something Good®."
Hur Hee-Soo, Senior Managing Director of SPC Group said, "We believe that bringing Shake Shack to the Korean market will enhance sincere hospitality, provide a fun and welcoming community gathering place, and extend support to the local community. This venture well aligns with our dedicated history of commitment to make the world a happier place and we are extremely excited to open the first Shake Shack in 2016."