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A New Game of Thrones Beer Is Coming; Reindeer Deliver Beer Via Sleigh in UK

Also, a controversial beer named for Gandhi gets a name change.

Box Steam Brewery's reindeer-powered beer delivery service.
Box Steam Brewery's reindeer-powered beer delivery service.
Box Steam Brewery/FB

WOODBRIDGE, CONN.New England Brewing Co. announced via Facebook on Wednesday that its coveted Gandhi-Bot double IPA is now called G-Bot: "Same exact beer, just a new-ish label." The Hartford Courant reports that the company faced a lawsuit from those who "claimed the [original] name dishonored the memory of Gandhi, who abstained from alcohol and was part of the temperance movement in India." To its credit, the brewery apologized and worked swiftly toward a resolution, meeting with Indian-American community leaders. Notably, the other beer pictured in the Facebook announcement, Imperial Stout Trooper, led to a cease-and-desist from Lucasfilm and the subsequent addition of Groucho Marx glasses to the image.

WILTSHIRE, ENGLAND—If there arose such a clatter on your lawn the other day, it could have been Comet and Cupid, two live reindeer helping Box Steam Brewery deliver beer via sleigh to UK pubs in time for Christmas. The British company shared a picture on Facebook with the caption, "We're lowering our carbon hoofprint this Christmas." The managing director of the Holt-based brewery told the Belfast Telegraph, "We'd be delighted to export to the North Pole, and we can lend a helping hand if there happened to be any large-scale gift distribution businesses in that region experiencing a seasonal rush."

COOPERSTOWN, N.Y.Brewery Ommegang is releasing its sixth official Game of Thrones beer in March 2016, just in time for the acclaimed HBO show's season six debut in April. Called Seven Kingdoms Hoppy Wheat Ale, the 6.9 percent ABV beer "is a marriage of a traditional Belgian-style wheat and a hop-forward American ale — but unlike so many of the marriages on the show, the resulting hoppy wheat is pleasant, playful and inspired," according to the company's announcement.

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