In a victory for people who are tired of marketing that suggests the idea of sexual relations with food and beverage, the world's dumbest wine advertisement has been banned by the U.K.'s Advertising Standard Authority, reports Drinks Business. The offending ad featured a "strategically placed" glass of shiraz in front of a woman who proclaimed, "Australia practically jumps out of the glass. In fact, some say you can almost taste the bush."
Do you get it? It's a reference to oral sex. Surely there are more intelligent ways to market wine, right? Have all of the British advertising agencies been replaced by drunken frat bros?
Along with the Premier Estates Wine ad, which has been pulled from YouTube, the marketing push included the Twitter hashtag #TasteTheBush. In its ruling, the ASA said the Twitter campaign "served to reduce the woman to merely a sexual object" and explained why the garbage video ad didn't pass muster:
"The ASA considered that most viewers would understand the claim ‘...some say you can almost taste the bush' to be a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman's crotch.
"While the woman was immediately aware of the double-entendre and seemingly only mildly embarrassed as a result, we considered that it served to undermine her as, until that point, she had been portrayed as confident and in control while discussing the merits of the wine... For that reason, we considered that the ad presented the woman in a degrading manner, and concluded that it was likely to cause serious or widespread offence."