There are plenty of videos out there that explain how to make any number of different cocktails, but where are the videos that explain how to make those cocktail videos? Thankfully, Portland, Ore., bartender Jeffrey Morgenthaler is here to help with this guide. Among his tips and tricks: stand as stiffly as possible, absolutely no smiling, and be sure to call them "our" ingredients. While those seem like strict rules, Morgenthaler does give the aspiring cocktail video host the option of saying either "enjoy" or "cheers" at the end.
Watch Jeffrey Morgenthaler Explain How to Make a Proper Cocktail Video
'It's really important to note that there's no smiling.'