It turns out people are really eager to eat crocodile fat and mud clams: According to the Daily Telegraph, tickets to the Australian pop-up of the famed Copenhagen restaurant Noma sold out in under 90 seconds. Chef and forging king René Redzepi announced earlier this year that he and his team will set-up shop at Barangaroo in Sydney on January 26 for 10 weeks. The reservations — which were available in tables of two, four, six, or eight — were released on Tock (restaurateur Nick Kokonas' proprietary tickets platform) at 10 a.m. AEDT (Australian Eastern Daylight Time) today.
The paper writes that all 5,500 seats "were snapped up instantly." The dinner tickets to Noma Australia sold out first, in just under 50 seconds, followed by lunch seats. More than 25,000 people from around the world registered to get tickets to the pop-up.
The hefty price tag of $485 AUD ($343 USD) of the meal did not appear to deter any interested diners, even though that price is for just the food alone. The beverage pairings, both alcoholic and non, which are composed only of wines and drinks made in Australia, are an additional fee. However, it is still cheaper than chef Heston Blumenthal's Fat Duck pop-up which took place earlier this year in Melbourne. Diners had to fork over $525 AUD ($475 USD) for a meal by the British chef.
Noma is the second major pop-up to sell out incredibly quickly in Australia over the past year. Last fall, hopeful diners managed to jam the reservation site for chef Heston Blumenthal's Fat Duck pop-up in Melbourne, which ran earlier this year, within 20 minutes of tickets going live. However, Blumenthal offered tickets on a lottery basis, and because it ran much longer — six months compared to ten weeks — he was able to offer diners 16,000 spots.