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Watch Puff Daddy Compare the Release of a Ciroc Vodka Flavor to the Release of a New iPhone

Thankfully it is not pumpkin spice.

Mogul Sean Diddy Combs, also known as Puff Daddy and P. Diddy, stopped by Late Night With Seth Meyers yesterday for the "world premiere" the newest flavor of his vodka brand, Ciroc. Combs makes a hefty claim that every time Ciroc releases a new flavor, "it is like when Apple drops a new iPhone." He then drops a number of obvious clues for Meyers as to what the new flavor is: "I eat applesauce at every meal... My favorite fruit is an apple." (The new flavor is apple, in case you weren't sure.) Combs compares the release of a new Ciroc flavor to the release of a new iPhone once again for good measure before the pair try the drink — which Combs calls "an already prepared martini." But, Combs warns, "You have to drink responsibly."