All-day breakfast is so two weeks ago, and McDonald's may be planning another big debut: sweet potato fries. The chain has served sweet potato-based sides at locations around the world, but never before in the U.S. If a tweet from the official McDonald's Texas Panhandle account is any indication, that could change soon.
The perfect side to go with your perfect burger. Sweet Potato Fries. #MyPerfectBurger pic.twitter.com/fPhqMYswDb— McD TX Panhandle (@McD_TXPanhandle) October 21, 2015
Update: October 21, 6:20 p.m. In an email to Eater, a McDonald's spokesperson confirmed the new side is getting a trial run: "Sweet potato fries are being tested in some Create Your Taste test restaurants in Amarillo, and we're gathering valuable customer feedback on them."
McDonald's last big innovation was launching nationwide all-day breakfast on October 6, following a switch to cage-free eggs and real butter. The hope was to boost sales for the struggling behemoth, but that hasn't gone as planned at many franchisee-owned locations. Sweet potato fries might receive a warm welcome from fans of the chain, but it's hard to see how the new menu item would increase revenue.