The best part of a box of Lucky Charms has always been the colorful, strangely hard marshmallows, and General Mills has finally recognized it. According to the company's blog, the cereal manufacturer is releasing boxes of marshmallow-only Lucky Charms, a "unicorn of the cereal world." General Mills says that over the years, the Lucky Charms team has received "countless calls, emails, tweets, and Facebook posts" from marshmallow-obsessed fans about a possible cereal-free box.
However, only 10 people will be able to get their hands on a box of Marshmallow Only Lucky Charms. As with any stunt food the internet could go crazy for, it is tied to a marketing campaign. This one stars rapper Biz Markie. To win a marshmallow box, interested parties have to put a picture of themselves holding an imaginary box of Lucky Charms on Twitter or Instagram. Markie explains the rules of the contest in a cheesy Lucky Charms-themed cover of his hit single "Just a Friend."
Consumerist offers up an alternative to posting weird selfies on the internet as a method of acquiring a box of dehydrated marshmallows — just purchase a one pound bag of a knock-off version for $11. Then, use them to make this Lucky Charms cereal milk punch cocktail instead. Watch Biz Markie sell out to the cereal giant below: