California-based Firestone Walker Brewing Company is releasing its beers in cans for the first time. According to Beer Advocate, the company has never done this in its 18 year history. Starting mid February, beer lovers can purchase Union Jack (IPA), Easy Jack (session IPA) and Pivo (pilsner) in six-packs. Brewery co-owner David Walker tells Beer Advocate, "We could have rushed into canning a few years ago, but we wanted the timing to be right... The market for canned craft beer is now hitting its stride, and canning technology has come a long way in a short period."
Brewmaster Matt Brynildson adds that he is beyond excited about the move: "Cans do a great job of blocking UV light and maintaining a great seal, but on top of that they're just fun...I get goosebumps just thinking about having these beers in cans."
Firestone Walker isn't the only craft beer company to introduce cans recently: Houston-based Saint Arnold Brew announced earlier this month that it would start selling cans in February, too. California's Ballast Point introduced cans of its Sculpin IPA, Big Eye IPA, Longfin Lager and Pale Ale last April. Even breweries in Maine are hoping onto the trend: Bissell Brothers Brewing Company began canning their hoppy ale the Substance last February.