Gluten haters may now find solace at Pizza Hut. According to USA Today, the chain will sell gluten-free pizzas at approximately 2,400 of its 6,300 locations nationwide beginning on January 26. The newest pie to hit the menu is a 10-inch pizza with six slices; it retails for around $9.99.
While this is good news for those with Celiac disease who love pizza, the pies appear to be targeted at those who gave up gluten to lose weight. The gluten-free slices are nearly 100 calories lighter than Pizza Hut's current lowest calorie slice. Pizza Hut's CEO tells USA Today that it hopes the new fun-free pizzas will "get new users into the brand and existing users to visit more frequently."
[T]he crust, cheese, marinara sauce, and pepperoni will be kept in a "designated Gluten-Free Kit inside each restaurant."
The chain is partnering with Udi's Gluten Free Foods to create the pizza — which, unlike Domino's version — will be certified gluten-free. This means the crust, cheese, marinara sauce, and pepperoni will be kept in a "designated Gluten-Free Kit inside each restaurant." Employees that handle the gluten-free pies will be required to wear gloves and use a designated pizza cutter.
If the gluten-free pizzas prove anything, it's that Pizza Hut loves hopping onto major trends. Late last year the chain unveiled a Sriracha pizza featuring a honey Sriracha crust, sauce, and drizzle. Around the same time, they debuted a pie made with an oh-so-trendy pretzel crust.