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Urbanspoon Sold For a Rumored $60M to India's Zomato

It's part of Zomato's U.S. expansion plans.

Today, in acquisition news: Restaurant discovery service Zomato is purchasing Seattle-based restaurant review and reservation site Urbanspoon. According to Geek Wire, the move is an attempt to "help cement the company's much-anticipated expansion in the U.S." Zomato — which was founded in New Delhi in 2008 — currently operates in more than 130 cities across 20 countries. There are over 330,000 restaurants listed on the site. An anonymous source tells Geek Wire that Zomato may fork over as much as $60 million for the company and that Urbanspoon's current CEO Keela Robison will depart as part of the deal. Urbanspoon recently underwent a site redesign.

TechCrunch notes that Zomato is different from other sites like OpenTable, Yelp, and Trip Advisor in that the menu data it acquires is re-checked in person by a team member every three months to make sure that it is up-to-date.

Zomato appears to have aggressive expansion plans. The company recently raised $60 million in venture capital funding. Co-founder Pankaj Chaddah told TechCrunch that the money would be used to "accelerate the company's growth." In December, Zomato acquired Italian restaurant review site Cibando.

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