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Inexplicably, Taylor Swift Is Now Shilling for Subway

The multi-Grammy award winner/perpetually heart-broken blond will release "exclusive video content" on Subway's new app.

Christopher Polk

Taylor Swift fans are about to become Subway fans because of a new promotion announced by the restaurant chain today. #MeetTaylor is a campaign that promises to give 31 fans (one for each day in October) a chance to win a meeting with the singer herself on her 2015 concert tour.

In partnership with Diet Coke, Subway locations will begin providing guests with cups branded with Swift's face. Fans can enter to win a tête-à-tête with Swift by inputting the code on the cup into the new Subway FreshbuzzTM App. The app will also contain "exclusive Taylor Swift video content," you know, if you're into that sort of thing.

The most surprising part of this announcement was learning, via the press release, that Subway is the largest restaurant chain in the world with 42,741 units across the globe. McDonald's, by comparison, has only about 35,000 locations. Perhaps this is why Subway can afford to pay Taylor Swift the big bucks.

Anyway, Swiftie fans, the message is clear: Eat Fresh.

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