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Most Diners Ballsy Enough to Tweet Complaints Midmeal

People are seven times more likely to tweet comments than leave them on review sites. 78 percent of angry tweets occur when the diner is still inside the restaurant.

Photo: Shutterstock

Twitter is more important that restaurants think. Big Hospitality UK writes that people are seven times more likely to tweet comments than leave them on review sites like TripAdvisor. And as for all those angry tweets restaurants receive, it turns out most of them — around 78 percent — occur when the diner is still inside the restaurant, which could actually give restaurants the chance to redeem themselves or fix the situation. (Unless of course the customer is just an idiot and incapable of opening containers correctly.)

At the Digital Innovation Forum in London this week, a Twitter spokesperson noted that over half of Twitter users "get information about restaurants" from the platform. The majority of users visited the restaurant based on tweets about promotions, tweets of photos of dishes, or either through tweets about promotions, photos of dishes tweeted, and other customers tweeting "positive information about the menu." Restaurants, you now have a reason to take to Twitter aside from shaming no-shows.

· Negative Tweets Posted While In Restaurant [SRC]
· All Twitter Coverage on Eater [-E-]

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