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September Is the Worst Month to Run a Restaurant

So empty.
So empty.
Photo: Shutterstock

It's no coincidence Olive Garden decided to offer up endless buckets of pasta in September. Businessweek reports that September is the worst month for casual dining: "The restaurant business falls off a cliff when Labor Day hits, the summer ends, and kids go back to school." Since families are often trying to save money for school supplies during that time frame, they eat at home more frequently. As a result, restaurants are forced to turn to gimmicky offers such Red Lobster's Endless Shrimp deal (to "draw customers back") and Olive Garden's Never Ending Pasta Pass (to drum up social media buzz). Pro Tip: Those empty dining rooms mean now is the time to eat socially unacceptable amounts of breadsticks with less shame.

· September Is the Cruelest Month for Restaurants [Businessweek]
· All Olive Garden Coverage on Eater [-E-]

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