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Pabst Blue Ribbon May Fetch $1 Billion Price Tag

The owners of hipster-favorite Pabst Blue Ribbon are in talks to sell the company for just under $1 billion. According to the Wall Street Journal, PBR's parent company C. Dean Metropoulos & Co. is currently negotiating the sale with private-equity firm TSG Consumer Partners LLC (TSG also has investments in brands like Stumptown Coffee Roasters, VitaminWater, and the Yard House brewpub chain). The deal is far from confirmed, however, and the talks could cease at any time. Metropoulos has been seeking a buyer for six months.

The company owns a slew of older beer brands as well, including Colt 45, Schlitz, and Old Milwaukee. Recently, it announced it would revive the Ballantine India Pale Ale brand, which was originally phased out in the 1970s.

· Group Led by Buyout Firm TSG in Talks to Buy Pabst Brewing [WSJ]
· All PBR Coverage on Eater [-E-]

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