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The Chains

Screen Shot 2014-08-07 at 1.11.56 PM.pngChain restaurants have been suffering lately due to the public's increasing desire for artisanal and local foods, reports The NYT. Legal Sea Foods, a multi-unit operation, recently released a series of ads in defense of its category: "Each of our restaurants is unique, not cookie-cutter." The spots close with the tagline, "Where chain is a four-letter word." [NYT]
[Photo: Legal Seafoods/Facebook]

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