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McDonald's Guarantees Drive-Thru Guests Food in 60 Seconds or Less

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Photo: clotee_allochuku/Flickr

McDonald's wants to service guests in 60 seconds or less: The chain is testing a drive-thru program where it guarantees customers will never have to wait longer than a minute for their order. According to Businessweek, the program is in place at 800 McDonald's locations in Florida. If customers aren't given their order within 60 seconds, they will receive a free sandwich on a future visit. Customers are given an hourglass-shaped timer to countdown the time.

There are, of course, a range of stipulations notes the Miami Herald. The countdown clock doesn't start until a customer finishes paying (which could be long after they placed their order), and the program is currently only in place on weekdays until August 29 from noon until 1 p.m. McDonald's seems to be focusing on getting customers in and out as quickly as possible: Earlier this Summer it was announced that that the chain was testing an "order-ahead and mobile payment app" at 22 locations in Georgia to shorten the pick-up process.

· McDonald's Offers 60 Second Lunch [Miami Herald]
· McDonald's Drive-Through Speed Test [Businessweek]
· All McDonald's Coverage on Eater [-E-]

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