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Rice Is the New Ice

Screen Shot 2014-08-29 at 10.04.55 AM.pngWith the ALS Ice Bucket Challenge now old news in the States, India has adopted the concept, transforming it into a food campaign: people are now donating buckets of rice to those in need, reports Reuters. Journalist Manju Latha Kalanidhi says the new challenge is "a bid to help the country's vast population of poor, hungry people." [Reuters][Photo: Rice Bucket Challenge/Facebook]

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