Uber Wants to Deliver Your Lunch

Everyone's favorite driver app Uber is currently testing a meal delivery system called UberFresh. According to Uber's blog, customers in the Santa Monica, California delivery area can have lunch delivered between 11:30 a.m and 2:30 p.m. through the Uber App. TechCrunch notes that the menu, however, is a prix-fixe that "that offers a different selection each day and is refreshed every week." The menu offers a range of soups, salads, and sandwiches. This week there are items like "rustic chicken soup" and salad with "freshly picked farmers market vegetables." The Verge points out that "vegetarians are out of luck half the week, since there's only one option available each day."

Each lunch costs $12, but there is no additional delivery fee and no tip is required. Unlike services like Seamless, UberFresh users must go meet the delivery driver curbside. Uber also promises the meal will be delivered "in about 10 minutes." If the test trial — which runs from August 26 through September 5 — is successful, the service may expand to cover other parts of Los Angeles.

Food delivery isn't completely new territory for Uber: Earlier this Summer, and in Summers past, the company has delivered ice cream on demand for a day. Uber founder Garrett Camp may also be getting into the online reservations game through a mysterious site called Reserve.

· UberFresh [Uber]
· Uber Begins Testing Lunch Delivery [TechCrunch]
· Uber Is Testing Lunch Delivery Service [The Verge]
· All Uber Coverage on Eater [-E-]