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Jean-Claude Van Damme Denounces His Belgian Heritage by Shilling for Coors Light

The main takeaways here are: 1) Jean-Claude Van Damme is still alive; 2) Van Damme can kick the shit out of some ice; 3) Van Damme does not need to wear a full jean shirt — he prefers to go sleeveless even in blow zero temperatures; 4) Coors Light has an image problem. [via The Verge]

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