Carl's Jr. Launches Backwards Menu to Promote Its 'Healthy' Offerings

Burger chains Carl Jr.'s and Hardee's have launched reverse versions of their websites featuring backwards text. According to Burger Business, the websites were created to promote the healthier or "other side" of the menus at the fast food chains. The Carl's Jr. and Hardee's sites even have URLs that feature their names' in reverse (rjslrac.com and seedrah.com, respectively). While text is backwards on the site, it does flip when scrolled over to "minimize head-inducing confusion."

The related burger restaurants are notorious for gut-busting concoctions: Many of Hardee's burgers contain over 1000 calories, and Carl's Jr. has offered everything from biscuits covered in frosting and sprinkles to Pop-Tart ice cream sandwiches. The new reverse websites provide tips on how to eat as healthily as possible at the two fast food restaurants. They highlights calorie counts, offers suggestions like ordering burgers wrapped in lettuce instead of a bun, and focus on offerings like turkey burgers and salads. Then again, the websites list deep-fried zucchini as healthy.

· Carl's Jr.'s and Hardee's Reverse Themselves [Burger Business]
· Seedrah [Official Site]
· Rj slrac [Official Site]
· All Hardee's Coverage on Eater [-E-]