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TGI Fridays Bravely Feeds America Unlimited Appetizers

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For its latest stunt TGI Fridays is now offering unlimited appetizers through August 24. According to the press release (below), the promotion offers all-you-can-eat appetizers for $10 per person. The only catch is that it only applies to one dish from a list of the chain's "most popular starters." Customers can pick between items like loaded potato skins, boneless buffalo wings, spinach dip, and mozzarella sticks.

Although sharing is discouraged, Brian Gies, the chief marketing officer for the chain, tells USA Today that "the rule will not be enforced by servers." He adds, "At the end of the day, our servers aren't policemen…We're not going to slap someone's hand if they reach over and share someone else's mozzarella sticks." While the restaurant runs the risk of people milking the deal, when the chain tested the idea earlier this year, "traffic and food and drink sales at the restaurant jumped nearly double-digits during the promotion."

TGI Fridays also has a hip food truck traveling around the country promoting its "handcrafted" menu this summer. The truck has been handing out free samples of items like ahi tuna crisps served with a Guy Fieri-esque cucumber-wasabi ranch. The never-ending baskets of mozzarella sticks, however, are only available at TGI Fridays locations around the country. See the press release:

Endless Love: TGI Fridays™ Launches Endless Appetizers for $10

CARROLLTON, Texas, July 7, 2014 /PRNewswire/ -- To ensure the good times keep going, TGI Fridays™ is launching "Endless Appetizers," a summer-long promotion featuring a continuous supply of the brand's favorite appetizers for only$10 per person. Guests can choose any one appetizer from a list of the restaurant's most popular starters and receive unlimited refills of that same appetizer during their visit. 

Appetizers included in this offer are the famous TGI Fridays Loaded Potato Skins, Garlic & Basil Bruschetta, Mozzarella Sticks, Boneless Buffalo Wings, Tuscan Spinach Dip, Crispy Green Bean Fries, and Pan-Seared Pot Stickers.

"You could say Fridays invented the modern bar appetizer with the introduction of our famous loaded potato skins 40 years ago," said Ricky Richardson, President and Chief Operating Officer, TGI Fridays USA. "'Endless Appetizers for $10' is our way of reminding guests how Fridays delivers on our promise of great food, great service, great value and great fun.  It's another example of how Fridays is giving our customers a better time out at every opportunity when they visit our restaurants."

In 1965, Fridays opened its first location in New York City.  Today, there are over 900 restaurants in 60 countries which offer high quality, hand-crafted food and innovative drinks in a social, welcoming atmosphere.  The chain will soon celebrate its 50th anniversary as the world's favorite gathering place and an environment that stays true to its brand promise: "In Here, It's Always Friday®."

"Endless Appetizers" is valid on select items only, at participating U.S. restaurants for a limited time and for dine-in customers only.  "Endless Appetizers" runs through August 24, 2014.

· TGI Fridays™ Launches Endless Appetizers for $10 [Official Site]
· TGI Fridays Takes a Chance on 'Endless' Appetizers [USA Today]
· All TGI Fridays Coverage on Eater [-E-]