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Reebok Is Getting into the Bacon Business

Photo: Reebok

Reebok has realized that its sneakers aren't exactly the coolest and is now attempting to become hip by selling bacon. The company is using the smoked, uncured, and nitrate-free piggy strips in an attempt to get in with the Paleo/CrossFit crowd. Reebok has even launched a porky take on a CrossFit gym, known as a "box," called the Bacon Box which is a food truck that serves a different bacon dish — such as bacon wrapped chorizo stuffed dates — every day at the CrossFit games which are currently taking place in Carson, California.