Reebok Is Getting into the Bacon Business

Reebok has realized that its sneakers aren't exactly the coolest and is now attempting to become hip by selling bacon. The company is using the smoked, uncured, and nitrate-free piggy strips in an attempt to get in with the Paleo/CrossFit crowd. Reebok has even launched a porky take on a CrossFit gym, known as a "box," called the Bacon Box which is a food truck that serves a different bacon dish — such as bacon wrapped chorizo stuffed dates — every day at the CrossFit games which are currently taking place in Carson, California.