McDonald's has imposed an 18-month time period to reinvent itself into what CEO Don Thompson calls a "more trusted and respected brand." According to Bloomberg Businessweek, the fast-food giant has converted one west coast location into a "learning lab" to test menu items, service styles, and other "modern amenities" in an effort to stop sliding sales figures (and perhaps be more like Chipotle). [Businessweek] [Photo]
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