Chicago restaurateur Nick Kokonas of the famed Alinea, Next, and The Aviary was in New York last month presenting at the first-ever Welcome Conference on hospitality. Naturally, Kokonas took up the hot topic of the restaurants' ticketing system — which he recently defended via manifesto — and shared a little more data analysis on how well the $20 deposit concept is doing at The Aviary. "Normally I try to give an emotionally resonant talk," Kokonas said. "Today, we're going to geek out on some slides." Here, go watch the geeky slide-filled presentation in which Kokonas reveals why that $20 deposit sucked, the importance of asking the right questions, and explains, "We're not stalking people. We are trying to create a more magical experience to anticipate their needs."
Watch Nick Kokonas Geek Out on Tickets and Data
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