Because people are too busy these days to sit down and eat breakfast, cereal-makers at Kellogg Co. and General Mills are now pushing morning cereal as a nighttime snack. The WSJ reports that new branding, which features a "starry night sky backdrop" on many cereal boxes, has been working: "Cinnamon Toast Crunch is a popular snack for 20- and 30-somethings while playing video games at night." [WSJ] [Photo: Facebook]
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