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Roy Choi Wire

roy-choi-nov-2013ab.jpgThe latest issue of Adweek is a "food issue," and there's a profile of LA chef Roy Choi. Anthony Bourdain on Choi: "He's as big as he wants to be … but he's not going to be greedy, that's for sure. You're not going to see him on QVC peddling cheap cookware..." There's also a story on Mario Batali teaming with Ogilvy & Mather to form ccMF Productions, a "new company that will create food and lifestyle programming aimed at millennials." Apparently ccMF is an acronym for "Chin chin motherfucker!" [Adweek][Photo: Travis Jensen]