One of New York City's most famous street carts, The Halal Guys, is about to go international, reports The New York Times. Fransmart — the franchise consulting firm responsible for taking Five Guys from four units to 1,200 — has signed a deal with The Halal Guys' founders Mohamed Abouelenein, Ahmed Elsaka, and Abdelbaset Elsayed that will take their business from street cart fame to international franchise acclaim.
In the next five years, Fransmart plans to open 100 brick and mortar shops branded with The Halal Guys' logo. They will open in LA, along the East Coast, and into Canada this year. Eventually they will have a presence in Europe as well as the Middle East. Eater NY notes that two non-franchised brick and mortar units are on their way to NYC's Union Square and the Upper West Side. Once franchisees sign on after an official announcement is made on June 19, Dan Rowe, Fransmart's CEO sees The Halal Guys becoming "...the Chipotle of Middle Eastern food."
· The Halal Guys: Cashing In on Street Cred [NYT]
· The Halal Guys Will Become an International Chain [ENY]