This summer, Dunkin' Donuts embarks upon a plan to open up to 1,000 new storefronts in California. Its first major foray into the state, the expansion has been a year in the making. Several large franchisees have partnered with the company to break ground on 54 new stores this year alone. Agreements have been signed for 200 units, and based on early franchisee interest, the company says it is on track to open 1,000 units — some larger than others — in the Golden State.
Among the new units will be the first full-service restaurant-style Dunkin' Donuts in the nation, reports CNBC. These larger doughnut shops will serve more than just coffee and fritters. The menus, meant to service patrons morning through night, will offer the chain's first non-breakfast savory sandwich options. But whatever you do, don't consider them "lunch" — they're meant for snacking, as Dunkin's CEO Nigel Travis told CNBC: "We're not moving into lunch. We're in snacking. We never talk about lunch."
· Dunkin' Donuts Announces the Locations of Its First Traditional Restaurants in California [PRNewsWire]
· Dunkin' CEO: Our Sandwiches Are Snacks, Not Lunch [CNBC]
· All Dunkin' Donuts Coverage on Eater [-E-]